About

Art director for motion, 3D and interactive work. Málaga, working worldwide.

Rafa de Tovar

Art director Motion, 3D & interactive Málaga, Spain

Hello, I am Rafa

I create visuals that connect with audiences, from product animations and corporate videos to creative pieces and immersive experiences.

I have spent over 8 years working with major brands and startups, as well as with international museums, where I have developed up to 60 pieces for a single project.

My goal is always the same: to pay attention to every detail so that your story is conveyed clearly, attractively, and entertainingly.

Experience

  • 2021 - 2024

    Sabic Interactive Showroom

    I was responsible for the art direction and project leadership in the creation of interactive experiences and videos. There were 20 productions with more than 60 videos.

    Art Direction, UI/UX, and Motion Graphics
  • 2023 - 2024

    Real Madrid Experience Museum

    I was in charge of conceptualizing pieces and setting the art direction in an early phase, and later developed several audiovisual pieces.

    UI and Motion Graphics
  • 2019 - 2020

    Saudi Arabia Pavilion – Expo Dubai

    UI and Motion Design. I was in charge of designing and animating the entire UI. It consisted of 6 sections, each one different, requiring us to create animated sequences with distinct finishes for each section. All animations had to be loops.

    UI and Motion Design · Video
  • 2020 - 2021

    Qatar Museum

    I created several audiovisual pieces and was also responsible for the UI and UX of interactive installations.

    UI/UX and Motion Design · Video
  • 2020 - 2021

    Shindaga Museum

    I created several audiovisual pieces and was also responsible for the UI and UX of interactive installations.

    UI/UX and Motion Design · Video
  • 2023 - 2024

    Adams Food - Dinosaurus Spots for TV

    I was responsible for the art direction, post-production, and leadership of several TV spots for these popular cookies.

    Art Direction (TV spot) - UI/UX · Spot 01 Spot 02 Spot 03 Spot 04

What I do

Immersive experiences

+

For museums, pavilions and showrooms

  • Interactive experience design
  • Large-format audiovisual

Motion & film

+

For brands and products

  • Product films
  • Explainers & motion graphics
  • Brand & campaign animation

How I work

01

Listen

What does the product need to say, to whom, and where will it live?

02

Direct

Concept, styleframes and a clear art direction before a single key is set.

03

Move

Animation, 3D and finishing, with every detail cared for until the final frame.

Projects I’ve been part of — in-house and with agencies

I have worked with clients near and far, big and small.

Throughout my career at Sngular and as a freelance professional, I've had the privilege of working with renowned brands and organizations, both leading and contributing to projects that have refined my skills and expanded my expertise.

Got a project?

Let’s talk

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