ICEX - Sustainable Suppliers
07 / 092D animated explainer for ICEX Sustainable Suppliers, presenting Spain's sustainable products and services for international markets.
Project Summary
For this project, we produced a 2D animated explainer video for ICEX Sustainable Suppliers to introduce Spain's sustainable products and services to international markets. The piece relies on clear, modern design to make complex sustainability concepts approachable and engaging.
Simple and colorful animation is sometimes the most effective way to tell a story.
We approached the animation with a focus on clarity and impact, using bold shapes, vibrant colors, and fluid motion to reinforce the sustainability theme. Instead of overwhelming with detail, the design highlights key ideas in a way that feels modern, accessible, and memorable for international audiences.
Below you can see the complete project video.
Still frames
Take a look at some of the key frames from the project.
Thanks for watching!
Credits
- Art direction, 3D and animation
- Rafa de Tovar