Ellis — AI for Private Credit
02 / 09Product film for Ellis, produced for Grupo IDEX: an AI-native platform for private credit managers, explained through UI animation.
Project Summary
Grupo IDEX brought me in to produce the launch film for Ellis, an AI-native platform for private credit managers. The audience is financial: people who live inside spreadsheets, PDFs and quarterly reports. So the film starts there — in the chaos of windows, files and charts piling up on a desktop — and then clears it away, piece by piece, until only one calm workspace is left.
The whole film is built from the product’s real interface, redrawn and animated so every screen reads at a glance: data coming together, automated reports, scenario planning and the AI copilot.
From chaos to clarity
The art direction follows the brand: a dark navy for the problem, warm paper tones for the solution, and an editorial serif for the key messages. Transitions are always physical — windows close, files line up, panels slide into place — so the change from chaos to order is something you see, not something you are told.
Below you can see the complete product film.
Still frames
Some of the key frames of the film.
Thanks for watching!
Credits
- Art direction, 3D and animation
- Rafa de Tovar
- Year
- 2026