FEMPA
06 / 092D and 3D animated visuals for Fempa, combining clear communication with dynamic motion graphics.
Project Summary
For this project, Grupo Idex hired us to create a video with a fun and different aesthetic for a young audience. The idea was to convey a message that professional training school is a great option to grow as a person and professional.
We always love to explore new styles and techniques to create something unique and engaging.
We crafted the piece using a style often referred to as 'corporate design' a blend of 2D character illustrations, dynamic animations, and graphic elements combined with 3D environments. By applying a shading technique on the 3D scenes that mimics a 2D aesthetic, we achieved a look that feels both familiar and fresh. This hybrid approach not only speeds up production but also delivers an engaging, visually appealing animation.
Below you can see the complete project video.
Still frames
Take a look at some of the key frames from the project.
Thanks for watching!
Credits
- Art direction, 3D and animation
- Rafa de Tovar