Ria Money Transfer - API Link
05 / 093D animation for Ria Money Transfer's Ria Link, designed with modern visuals and smooth dynamics for digital campaigns.
Project Summary
This project was a collaboration with HumanLikeUS. While the studio led the creative direction, my role was to bring the concept to life through 3D animation. The client wanted to communicate a sense of advanced technology without making it feel overly digital. To achieve this, we used a reduced color palette based exclusively on Ria's corporate colors, balancing sleek visuals with a more human and approachable tone.
Every great story needs a familiar symbol, here, we chose a paper plane.
All 3D aspects of the project—from modeling to animation—were my responsibility. The focus was on creating motion that felt smooth and natural while keeping the visual identity rooted in Ria’s brand colors. This approach gave the piece a technological edge without losing warmth or clarity, making it ideal for digital campaigns.
Below you can see the complete project video.
Still frames
Take a look at some of the key frames from the project.
Thanks for watching!
Credits
- Art direction, 3D and animation
- Rafa de Tovar